It's very easy. What you need is to have a Content Management System (CMS), then do some quick web services to push data to mobile app, then in YLNews, you only need to let the app know the path of those services, new name and logo of app. Then archiving it and publishing to Appstore.
YLNews is a completed but customizable application. Whatever you want to bring to user, you can do easily with YLNews.
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